$168,000 bottle of wine
Penfolds releases $168,000 wine
Everyone who drinks wine has probably been asked: What's the most you've ever spent on a drop? Close to no-one would reply: $168,000!
Australian fine wine maker Penfolds this week unveiled a red wine that will set you back just that: $168,000.
Described as rare and significant, truly extraordinary and the ultimate in winemaking heritage, the 2004 Kalimna Block 42 cabernet sauvignon is presented in a limited-release, hand-blown glass ampoule which is suspended within a wooden Jarrah cabinet.
There's only 12 of them, each individually numbered.
Each ampoule holds the equivalent of one 750ml bottle.
Penfolds spokeswoman Ildi Ireland said the wine was among the most highly-priced Australian wines ever and only some rare 17th Century "Old World" collectable wines would probably command more money.
"Our understanding is this is one of the most expensive Australian wines," Ms Ireland told AAP.
The wine was unveiled at a special dinner in Moscow earlier this week at a swish Moscow mansion/restuarant, the Cristal Room (Cristal Room) Baccarat.
The 20 guests from around the world included "captains of industry", select customers, a distributor and Russian media representatives.
One of the 12 ampoules - no.1 - has been placed in Penfolds' museum and another has already been assigned to a customer in Singapore, leaving 10 ampoules remaining.
Ms Ireland said some 2004 Kalimna Block 42 cabernet sauvignon had been released in bottles some years ago but was only able to be purchased prior to release.
"We believe you can now only source that wine from the secondary market. You can't go into the shops and buy it," she said.
Asked if someone would drink the specially-presented wine, Ms Ireland said: "We hope so. There might be someone out there who buys two: one to keep and one to drink."
If a buyer does decide to drink their purchase, Penfolds will send their chief winemaker or a senior member of their winemaking team anywhere in the world to open that particular ampoule and help make the event a memorable one.
Penfolds managing director Gary Burnand said the $168,000 price tag was arrived at based on the quality and rarity of the wine, the prominence of the artists who crafted the ampoule and its case, and the fact that the owner could have their own "master class" with a senior Penfolds winemaker should they choose to have the ampoule opened in a special ceremony.
He believed that no other fine wine makers had promoted one of their luxury wines in a similar fashion.
Mr Burnand said the previous release of the 2004 Kalimna Block 42 in bottles would not detract from the value of the wine in the ampoules.
"It's a very special wine that is very hard to find. In its own right it has already achieved a level of notoriety, and we are recognising that through another piece of creative innovation," he said.
There's one other question: Would you drink this wine by yourself?
well, there's another question ... what does it taste like?
2004 Kalimna Block 42 cabernet sauvignon
at that price i would at least expect cognac !!! :roll:
At that price I would expect nothing less than 1000 high class hookers with it for half an hour even if it was just a rub and tug.
if the cognac is WORTH $168,000 i will be too happy to notice IF there are hookers or care !! :)
I hope you realise that's worth 16,885 cardboard casks. :?
its been a long time since I had a cardBordeaux
Wordie, that Penfolds Bin 28 2004 is under $40 ... Timber Box with Straw +$12.00
I just spent two weeks in Sydney, helping myself to a bottle of White Heather scotch ... not sure if it was because the bottle was at least 20 years old or if its just a top drop ... further research needed!!
Interesting. For the same price, you could buy a 1784 Domaines Barons de Rothschild Chateau Lafite: