$175,000 Mattress Sold as 'Investment'
$175,000 Mattress Sold as 'Investment' in Good Sleep
British mattress manufacturer Savoir Beds this week is launching a limited edition "Royal Bed" with a $175,000 price tag at Kensington Palace in London.
Savoir describes its mattress as "an investment" in your well being presumably since "buying" a $175,000 mattress would just seem ridiculous.
Each mattress will require more than 700 hours of labor. It will contain "masses and masses" of curled Latin American horse tail, "mountains" of pure Mongolian cashmere, and enough specially woven silk to be strung from New York to Miami and almost halfway back again (more than 1,600 miles worth).
You can also have your own family crest, initials or favorite emblem embroidered into the mattress. The work will be done by the Royal School of Needlework, which had a significant role in making Princess Kate's wedding dress.
Only 60 of the beds will be made.
"Ultimately what luxury is about, it's exclusive, very much for you," said Hughes. Which is why you won't get your night of royal rest until about 16 weeks after you place your order.
"Of course it's a massive amount of money and it will only appeal to the very lucky and very wealthy," Hughes acknowledged. But "if you're buying Gucci handbags, a suit from Saville Row or a Rolls Royce, you're looking for the best. And you spend a third of your life in bed."
And consider this: the bed, mattress and box spring are guaranteed to last at least 25 years (although you'll have to replace the topper every 5-7 years for $5,000-$10,000).
If you divide $175,000 by 365 nights for 25 years, it comes out to less than $20 per night.
And while we're on collectibles ...
Performance of Collectible Assets
1 Year 5 Year 10 Year
Classic Cars +23% +115% +395%
Coins +25% +93% +248%
Stamps +9% +72% +216%
Fine Art 0% +92% +199%
Fine Wine -19% +7% +166%
Jewelry +9% +77% +140%
Chinese Ceramics +0.4% +54% +85%
Watches +8% +27% +76%
Furniture -9% -12% -18%
Source: Knight Frank