Business Update

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  1. 71.5k
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    Kogan.com Limited (the Company; Kogan.com; ASX: KGN) provides the following
    business update in relation to July 2020, which is based on unaudited management
    accounts:
    ● Active Customers grew to 2,309,000 as at 31 July 2020, an incremental 126,000
    in the month of July 2020
    ● July 2020:
    ○ Gross Sales grew more than 110% YoY
    ○ Gross Profit grew more than 160% YoY
    ○ Adjusted EBITDA was more than $10m.
    1
    FY20 results will be released on 17 August 2020. A webcast of the results
    presentation will be available for streaming at 10:30am (AEST). To receive a link to the
    stream, please register at: https://www.kogancorporate.com/subscribe/ .

    courtesy of Bell Direct
    =============================================================================

    DYOR

    i hold KGN 'free-carried '

    gee and i thought KGN MIGHT get to $10 this year , when i bought in January this year

    i am not getting any better at picking stocks .. but the luck is holding out just fine

    currently just above $20.00 this morning

  2. 71.5k
    Posts

    Business Update
    Kogan.com Limited (the Company; Kogan.com; ASX: KGN) provides the following
    business update in relation to August 2020, which is based on unaudited
    management accounts:
    ● Active Customers grew to 2,461,000 as at 31 August 2020, an incremental
    152,000 in the month of August 2020, and the largest monthly increase in the
    history of the Business.
    ● August 2020:
    ○ Gross Sales grew more than 117% YoY
    ○ Gross Profit grew more than 165% YoY
    ○ Marketing Costs reflected the largest monthly marketing investment in
    the history of the Company
    ○ Adjusted EBITDA grew by more than 466% YoY
    1
    The Company advises that it intends to provide the next Business Update at the
    Company’s AGM on 20 November 2020.
    Authorised for release by the Board of Kogan.com Limited.

    courtesy of Bell Direct
    =================================================================

    DYOR

    i hold KGN ( 'free-carried ' )

    nice to have one winner in all this chaos

  3. 2.6k
    Posts

    Kogan's blowout August looks bullish
    Tom Richardson
    Tom RichardsonMarkets reporter and commentator
    Sep 16, 2020 – 1.36pm

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    Kogan.com's pandemic-induced boom is accelerating as the online-only retailer added a record 152,000 new active customer accounts in August, beating its previous top total of 139,000 in April's national lockdown.

    The blockbuster customer growth meant gross profit almost tripled compared with the year-earlier month, as management boasted of its largest-ever monthly marketing investment.

    In other words, Kogan is not resting on its laurels, but striking out to reinvest its record gross profits into marketing activities to attract even more customers.

    Ruslan Kogan's eponymous business added a record amount of new customers in August and invested a record amount in marketing. Supplied

    The strategy makes sense given 2020 represents a once-in-a-generation opportunity to win consumers looking for the best online shopping platforms.

    Historically, Kogan has competed on price and succeeded by offering better value for money than multi-channel such as JB Hi-Fi, Myer, and The Good Guys. It's had to sacrifice profit margins to win market share, but another consequence of the pandemic is that the margin pressure has eased off thanks to the stunning rise in demand for online goods.

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    In financial 2020, Kogan's gross profit margin rose 23 per cent to 25.4 per cent from 20.7 per cent the previous year as it faced less pressure to discount goods given the consumer clamour for home delivery.

    The combination of rising margins and soaring sales catapulted its shares 231 per cent higher over the past 52 weeks, with the business now valued at $2.2 billion.

    He had used credit cards as the basis of his scam.
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    Back in 2006 its entrepreneurial founder, Ruslan Kogan, recognised that one of the best get-rich-quick schemes was to import cheap goods from China, before selling them on at a mark-up in the West. Since then, its basic business model has been to offer products under exclusive brands like Kogan, Ovela, Fortis, Vostik, and Komodo.

    In 2006, the US dollar bought more than 8 Chinese yuan. Although it has since depreciated by about 15 per cent, China's fixed exchange rate to protect cheap exports has been a constant source of geopolitical tension.

    The changing global trade dynamics and surge in e-commerce both accelerated by COVID-19 mean many retail entrepreneurs now think the best strategy is to manufacture and sell yourself via the online-only Shopify platform.

    Since a May 2015 initial public offering at $US17 per share, Shopify has surged 55-fold in value to $US930 ($679), as its platform is preferred as a cost-effective digital exchange medium to the traditional model of looking to China.

    Kogan itself has pivoted to embrace the old and new retail models of East and West by letting third-party retailers sell products across its Kogan Marketplace platform. This is commonly done by integrating its Marketplace platform with the Shopify platform used by the resellers.

    This helps explain why Shopify is often labelled the new Amazon. It helps smaller retailers compete with Amazon and throws light on bullish views around Kogan being able to meet and beat Amazon's, so far, underwhelming Australian launch.

    In May 2020 Kogan bought furniture retailer Matt Blatt for $4.4 million and is also now positioned to compete with fast-growing online-only furniture retailer Temple & Webster.

    As such, it still looks to be the lead husky among e-commerce retailers in a local pack that also includes Redbubble and Marley Spoon.

    Tom Richardson reports and com

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