How to Invest in Stocks: 5 Steps to Get Started

July 2, 2025

Stocks are a way for ordinary people to invest in the success of an enterprise. Stocks are a way for people to invest in the success of a business.

When done correctly, investing in stocks can be a great way to build wealth over the long term. Like most financial decisions, there are both right and wrong ways to make investments in the stock exchange.

Here’s a guide that will help you invest money correctly in the stock exchange.

1. Decide on your investment strategy

First, you need to decide how to invest in stocks the right way. Others invest in mutual funds or exchange-traded funds (ETF) instead of individual stocks. Both are equally valid methods of putting your money to use.

Try this. Are you one of the following?

  • I am an analytical person who enjoys crunching the numbers and doing research.
  • I don’t like math and do not want to spend a lot of time doing “homework.”
  • I can devote several hours a week to investing in the stock market.
  • I’m not interested in math, but I enjoy reading about different companies that I can invest in.
  • I am a busy professional, and I don’t have time to learn to analyze stocks.

You can still be a successful stock market investor, regardless of whether you agree or disagree with any of these statements. Only your approach will change.

How to invest in stocks

Individual Stocks

You should only invest in individual stocks when you have time to research and constantly evaluate the stocks. We encourage you to invest in individual stocks if this is your situation.

If things like quarter-end earnings reports or moderate mathematical calculations aren’t appealing to you, then there is nothing wrong with a passive approach.

Index Funds

Index funds are a good option if you want to be involved in your investments but do not necessarily want to pick individual stocks. They track an index such as the S&P500. Index funds are typically much cheaper and virtually guaranteed to match their indexes’ long-term performance, less some small fees.

Robo-advisors

Is investing in stocks on autopilot the right choice for your situation? The robo-advisor is one option that has become increasingly popular in recent years.

A robo advisor, or automated investing platform, is also called a brokerage firm that invests on your behalf a portfolio of appropriate index funds based on your age, your risk tolerance, and your investing goals. A robo-advisor can not only select your investments but also optimize your taxes and make changes automatically over time.

Robo Advisor

Robo-advisors, or computer programs that act like financial advisors are designed to be virtual assistants. They can be programmed to work independently, completing specific tasks as soon as certain thresholds are reached or with the help of a human advisor.

2. Decide on the amount of money that you want to invest in stocks

Let’s start by talking about the money that you should not invest. Stocks are not a good place to invest money you may need in the next five years. If you want to save money for your children’s tuition, home improvement, or day-to-day living expenses during retirement, it is best to invest in less volatile investments.

Stock prices are too uncertain in the short term, even though the stock market is almost certain to rise in the long term. It’s not uncommon for stock prices to drop by 20% or more in a given year. The stock market is volatile, and this should be expected.

Here’s the money you should not invest:

  • You should have an emergency fund
  • You’ll need money to pay for your child’s tuition in the next few months
  • The next year’s vacation fund
  • Even if you won’t be able to purchase a house for several years, you can still save money for a downpayment.

Asset Allocation

Let’s now talk about how to invest your investable funds — that is, the money you will not need in the next five years. Asset allocation is the concept of how you allocate your money. Several factors are involved. Age, risk tolerance, and investment goals are all important factors.

Let’s begin with your age. As you age, stocks become less attractive as a place to invest your money. You have many decades to ride the ups and downs of the market if you are young. This is not the case for retirees who rely on their portfolios as a source of income.

The Rule of 110 is a simple rule of thumb that can help you estimate your asset allocation.

Subtract your age from 110. This is an approximate percentage of the money you have to invest in stocks. (Including mutual funds and stock-based ETFs). The rest should be invested in fixed-income investments such as bonds or CDs with high yields. This ratio can be adjusted up or down based on your risk tolerance.

Bonds

Bonds are debt instruments that allow the holder of the bond to receive interest payments.

Let’s say you are 40. This Rule says that 70% of the money you have to invest should be in stocks. The other 30% can be invested in fixed-income investments such as bonds or high-yield CDs.

This is merely a general rule. It can be customized to suit your situation. You may want to change this ratio to favour stocks if you are a high-risk taker or plan to work beyond the typical retirement age. If you’re not a fan of big changes in your portfolio, you may want to change it another way.

3. Open an Investment Account

If you can’t purchase stock, all the advice you get about investing in stocks is useless. You’ll need to open a brokerage account.

Companies like Charles Schwab (SCHW-0.08%) and E*TRADE by Morgan Stanley (MS-0.15%), as well as newer apps-based platforms such as Robinhood (HOOD-1.27%) or SoFi (SOFI-3.1%), offer these accounts. Opening a brokerage account is usually simple and quick.

Your brokerage account can be funded easily via electronic funds transfers, mailing a check or wiring money.

It is easy to open a brokerage account, but there are a few factors you should take into consideration before selecting a broker.

Types of accounts

Decide what type of brokerage account is best for you. Most people who are just learning about stock investing will choose between a standard brokerage account and an Individual Retirement Account (IRA).

Both types of accounts allow you to buy mutual funds, ETFs, and stocks. You should consider why you are investing in stocks and how easily you would like to access your money.

Standard brokerage accounts are a good choice if you need easy access to money, want to save for a rainy day, or wish to invest more than your annual IRA contribution limits.

If you want to create a nest egg for retirement, then an IRA can be a good option. There are two types of IRAs: traditional and Roth IRAs. For small business owners and self-employed individuals, there is the SEP IRA or SIMPLE IRA. IRAs offer a tax-advantaged way to purchase stocks. However, it is difficult to withdraw the money from an IRA until you reach retirement age.

Roth IRAs have the potential to be attractive because you can withdraw your contributions at any time, for any reason. This is a great feature for those who don’t want to have their money locked up until retirement.

Where can you invest $1,000 today?

Listening to our analysts can be very beneficial. Stock Advisor’s total average return is 1,069%, a staggering outperformance compared with the S&P 500’s 177%.

You can join Stock Advisor to get the list of the top 10 stocks that investors should buy now.

View the Stocks >

Compare features and costs

Most online stockbrokers no longer charge commissions on online stock transactions. Most (but not everyone) have the same costs, except if you trade options or cryptocurrencies.

There are a few other major differences. Some brokers, for example, offer their customers access to research on investments, educational tools, and other features that are particularly useful for novice investors. Some brokers offer foreign stock exchange trading. Some have physical branches, which is nice if you want to get face-to-face advice on investing.

You should also consider the trading platform’s functionality and user-friendliness. Some brokers will allow you to try out a demo before you commit any money. If this is the case, the time spent can be worth it.

Compare brokerages

Top stock brokers

4. Select your stocks

After answering the question How Do You Buy Stocks?, we have compiled a list of some of our favourite stocks for beginners to invest in. This is not intended to be personal advice but rather a list of well-run companies that can help you start your search.

Here are some important concepts you need to understand before you start:

  • Diversify your portfolio.
  • Invest in companies you know.
  • If you are new to investing, it is best to avoid stocks with high volatility.
  • Always avoid penny stocks.
  • Understand the basics of stock valuation.

Diversification is a great idea. This means that you should have different types of businesses in your portfolio. However, I’d caution against too much diversification.

If you are good at evaluating certain types of stocks (or you feel comfortable doing so), it’s fine to have a large portion of your portfolio in that industry. Warren Buffett invests disproportionately in the financial sector because he is familiar with it.

You should be familiar with the basics of evaluating individual stocks if you plan to invest. Start with our guide to value investment. We help you identify stocks with attractive valuations.

Related Investment Topics

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What is a good return on investment?

Investing is all about getting a return. What makes for a good return on investment?

How to calculate total stock returns

Comparing the total returns of different investments can be useful in comparing their performance.

5. Continue investing

Warren Buffett, the Oracle of Omaha, has revealed one of the most important secrets of investing: you don’t need to do anything extraordinary to achieve extraordinary results.

It’s not by chance that Buffett is mentioned in this article. He is not only the greatest long-term investor in history but also a great source of advice for your investment strategy.

Stock market investing is a sure way to earn money. Buy shares at reasonable prices of companies you trust and hold them for as long they continue to be great (or as long as you need cash). You will experience some volatility, but you will enjoy great investment returns over time.

Stocks

Stocks are divided into hundreds of different categories. Here are some common categories that investors should know:

  • Common Stocks – Stocks which allow you to have equity in an enterprise.
  • Preferred Stocks: Stocks with a guaranteed return that work more like debt instruments than equity investments.
  • Growth stocks: Companies with sales that grow faster than the market average.
  • Value Stocks: These are companies whose shares (theoretically) trade at a discount from the value of their business.
  • Dividend Stocks: Stocks which pay out regular cash dividends to investors.
  • Large-cap stocks: This is a term used to describe companies with a market capitalization of $10 billion or more.
  • Midcap Stocks: An organization with a market capitalization between $2 billion and $10 billion.
  • Small cap stocks: Companies that have a market capitalization of less than $2 billion.

Stocks: Benefits and risks.

Stocks can create wealth in the long run. Over several decades, the major stock market averages produced annual returns between 9% to 10%.

Risks are based on how volatile the stock market can be in a short period. Stock market swings of 10 per cent are common and occur about once a month. Decreases of 20 per cent or more (which defines a bear market) also happen on occasion.

Should You Invest $1,000 in SoFi Technologies Right Now?

Consider these factors before you purchase stock in SoFi Technologies

SoFi Technologies was not one of the 10 stocks that Motley Fool stock advisor analysts believe investors should buy right now. The 10 stocks selected for the list could deliver monster returns over the next few years.

If you had invested $1,000 when Netflix published this list in December 2004, you would have $722.181 today! * Or, when Nvidia published this list on April 15th, 2005… If you had invested $1,000 in the recommendation at that time, you would have received $968.402! *

Stock Advisor has a total average return of 1,069%, a staggering outperformance compared with the S&P 500’s 177%. Stock Advisor’s latest top 10 list is available to all members.

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